Affiliate Disclosure

Slot Briefing earns revenue through affiliate marketing. Some of the links on this site are affiliate links: if you click through to an operator and create an account, that operator may pay Slot Briefing a commission. These commissions vary by operator and are typically calculated as either a one-time payment or a percentage of revenue generated by that referred account over time.

How affiliate links are identified

Affiliate links on this site are marked with rel="sponsored noopener nofollow" in the HTML, and carry a tracking parameter appended to the operator URL (such as ?btag= or ?affid=). The destination is always the actual operator site — there are no redirect chains through unrelated domains.

Does this affect the comparison?

No. The affiliate relationship is the funding model, not the editorial model. Operators cannot pay to appear in the comparison, cannot pay to improve their verdict or scorecard, and cannot pay for editorial coverage. The operators listed here are listed because they hold current UKGC licences and are relevant to a UK newcomer audience — not because of their affiliate terms.

If an operator’s affiliate programme were to cease, the editorial listing would not be removed as a result. Similarly, a new operator will not be added simply because it has an affiliate programme — it needs to meet the same criteria applied to existing listings.

Consumer rights and “ad” labelling

The UK Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) require affiliate content to be clearly identifiable as marketing communications. We label affiliate links with “Ad” where they appear in the main showcase and ensure the affiliate nature of the site is disclosed at the top of the homepage, in the footer, and on this page.

Responsible gambling obligations

Slot Briefing operates in line with guidance for affiliate marketers working with gambling operators. This includes not targeting under-18s, not making misleading bonus claims, always including 18+ notices and responsible gambling information where operator links appear, and linking to free support services on every page.

For more information about the site’s independent role, see the About page. For questions about this disclosure, use the contact form.